Editorial take
Why it stands out
Attio should be framed as a modern CRM and revenue-ops platform, not just another sales database.
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Tool profile
AI-native CRM and revenue-ops platform with flexible data structures, strong collaboration, enrichment, automations, and a clear self-serve pricing ladder.
CRM and pipeline management
Attio belongs in the database because it has become one of the strongest modern CRM entrants for teams that want something more flexible than legacy sales software. The official site positions Attio around connected CRM data, collaboration, workflows, AI, and developer friendliness, which makes it useful not just for sales teams but for founder-led go-to-market, partnerships, customer success, and revenue operations. It feels like infrastructure for relationship data rather than a static database of accounts and leads.
It also deserves inclusion because the pricing is refreshingly clear. The checked official pricing page currently shows Free at $0 per user per month, Plus at $29 per user per month billed annually or $36 monthly, Pro at $69 per user per month billed annually or $86 monthly, and Enterprise as custom pricing billed annually. That level of pricing clarity is exactly the kind of signal a premium tools database should preserve.
Quick fit
Editorial take
Attio should be framed as a modern CRM and revenue-ops platform, not just another sales database.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Activepieces
Free planAI workflow automation
Open-source automation and AI agent platform that gives teams a Zapier-style builder, MCP-aware integrations, and enterprise controls without forcing execution-based pricing.
Closer to modern workflow automation builders than to narrow internal task runners.
Pricing snapshot
Attio's official pricing currently shows Free at $0 per user/month, Plus at $29 per user/month billed annually or $36 monthly, Pro at $69 per user/month billed annually or $86 monthly, and Enterprise as custom pricing billed annually.
Airtable
Free planOperational work management
Enterprise-ready collaborative workspace for apps, workflows, and AI agents, with flexible databases and automation across operations-heavy teams.
Choose Airtable when the team needs a flexible operational workspace for apps, workflows, and structured processes.
