Tool profile
AI website builder for service businesses with scheduling, intake forms, and built-in business tools.
Service business websites
B12 is built for service businesses that want to get online quickly without assembling a modern website stack from scratch. It generates an initial site fast, lets the customer edit it through a simple builder, and can layer in human help from designers, copywriters, and SEO specialists when the business wants more polish.
That hybrid model is the real product story. B12 is not just selling AI page generation; it is selling a quicker route to a professional services website plus client-facing tools such as intake forms, appointments, invoicing, email marketing, and eSignatures.
Quick fit
Editorial take
B12 makes the most sense when the buyer wants a site plus light business operations in one place, not when they want a highly bespoke marketing site. The human-assisted layer is a real differentiator here and should not be flattened into generic 'AI website builder' copy.
What it does well
Primary use cases
Fit notes
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Pressure-test this pick against nearby alternatives.
Pricing snapshot
B12 offers a free way to start. Basic begins around $42/month billed annually or $49 monthly, Professional around $169/month annually or $199 monthly, and Advanced pricing is custom.
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