Tool profile
Email and SMS platform for campaigns, automations, transactional sending, and lightweight CRM in one workspace.
SMBs wanting email + SMS + light CRM without enterprise cost
Brevo (formerly Sendinblue) bundles transactional and marketing email, SMS, WhatsApp, chat, and lightweight CRM/sales features. Pricing mixes daily/monthly send quotas, contact storage, and user seats.
Per help.brevo.com pricing documentation (aligned with brevo.com/pricing marketing pages), Free is $0 with about 300 marketing email sends per day (no rollover), 100,000 contact storage, 1 user, transactional email/SMS, basic automation up to 2,000 contacts, and core editors. Starter starts at $9/month with tiers from 5,000 up to 100,000 monthly emails paired with contact storage limits (e.g., 500 to 500,000 contacts depending on tier), no daily marketing cap, optional no Brevo logo add-on, and expanded web push limits. Standard starts at $18/month with automation on unlimited contacts, A/B testing, landing pages, and higher web push ceilings. Professional starts at $499/month for 150k–10M monthly email tiers and up to 2M contacts, multi-channel seats, phone support, and deliverability specialist access. Enterprise is custom for 1M+ contacts with SSO, dedicated IP, and CSM packages.
Yearly prepay advertises 10% savings with monthly credit top-ups. Compare Mailchimp for pure marketing; compare Postmark/Resend for transactional-only purity; compare Customer.io for complex product-triggered journeys.
Quick fit
Editorial take
Brevo's main trap is that Free is framed around a daily sending cap, while paid tiers are framed around monthly email bundles and optional add-ons. That distinction needs to stay explicit so teams do not compare the plans as if they were the same meter.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Pricing snapshot
Brevo's official pricing pages show Free at $0 with up to 300 emails per day and no credit card required. Starter begins at $9 per month, Standard begins at $18 per month, Professional begins at $499 per month, and Enterprise is custom. Brevo's help center also says yearly billing saves 10 percent.
Agora
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Realtime engagement platform for voice, video, chat, signaling, and AI conversation features with broad usage-based pricing.
Choose Agora when platform breadth across realtime products matters more than open-source control.
