Editorial take
Why it stands out
Auth looks cheap until SMS or a growth campaign changes the mix of providers. Export MAU and message counts early so Auth does not become an invisible overage line.
Tool profile
Authentication service for Firebase apps with email, phone, social login, and client SDKs.
Mobile and web apps already using Firebase or planning to
Google-backed auth for passwords, federated IdPs, phone/SMS OTP, and anonymous users—tight fit when you already live on Firebase.
firebase.google.com/pricing (March 2026) shows Authentication with Identity Platform: Monthly active users include 50K MAUs at no cost on both Spark and Blaze, then Google Cloud Identity Platform list pricing applies. SAML/OIDC enterprise flows include 50 MAUs free, then the same Identity Platform rate card. Phone Auth SMS is not in the MAU bundle—messages bill per Cloud Identity Platform SMS rates by region.
Treat promotional login spikes and SMS OTP campaigns as first-class budget lines; pair App Check to cut bot-driven auth traffic.
Quick fit
Editorial take
Auth looks cheap until SMS or a growth campaign changes the mix of providers. Export MAU and message counts early so Auth does not become an invisible overage line.
What it does well
Primary use cases
Fit notes
Pricing snapshot
Firebase Authentication pricing follows Google Cloud Identity Platform. Tier 1 providers such as email, phone, anonymous, and social sign-in are free for the first 50,000 monthly active users, then billed per MAU on a published tiered schedule. Tier 2 providers such as OIDC and SAML are free for the first 50 MAUs, then billed separately. Phone and MFA authentication are charged per message sent.
Auth0
Free planB2B SaaS selling into buyers expecting SAML, SCIM, and audit evidence
Identity platform for adding authentication, user management, SSO, and access control to apps.
Free: 25k MAU; Essentials/Professional self-serve: 500 MAU on public 2026 cards—confirm before budgeting.