Editorial take
Why it stands out
Compare Contentful's GraphQL offerings and Sanity's GROQ stack—choose based on query language and federation needs.
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Tool profile
Federated content platform built on GraphQL: structured editorial content, remote sources, and API-first delivery at scale.
Commerce and marketing stacks needing unified GraphQL for storefronts
Hygraph (formerly GraphCMS) targets teams that want a GraphQL-native CMS with content federation—pulling data from other APIs into one graph for editors and consumers. It suits composable architectures where marketing content must blend with PIM, commerce, or custom microservices. Implementation teams should plan schema design, preview, and webhook-driven rebuilds just like any headless vendor; the differentiator is GraphQL ergonomics and federation features rather than a page-builder metaphor.
Quick fit
Editorial take
Compare Contentful's GraphQL offerings and Sanity's GROQ stack—choose based on query language and federation needs.
What it does well
Primary use cases
Fit notes
Pricing snapshot
Free tier for small projects; paid plans scale with content entries, locales, API traffic, and team seats. Enterprise contracts add security reviews, SLAs, and higher limits—validate federation traffic separately.
Compare with
Pressure-test this pick against nearby alternatives.
Contentful
Free planGlobal marketing sites with reusable components and translation workflows
Enterprise headless CMS with structured content APIs, localization, and orchestration for omnichannel delivery.
Strong fit when many locales and strict roles are non-negotiable
Directus
Free planInternal tools and customer portals needing a polished data UI
Open-data platform that wraps SQL databases with an instant REST and GraphQL API plus an admin app for non-developers.
Best fit when SQL schema ownership stays in-house
Ghost
Free planNewsletters and media brands monetizing through subscriptions
Publishing platform for memberships, newsletters, and clean editorial sites—open source with optional managed Ghost(Pro) hosting.
Ghost(Pro) trades hosting fees for reduced DevOps burden
