Editorial take
Why it stands out
“Unlimited runs” still depends on partner API rate limits—read service-specific caps.
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Tool profile
Automation service for connecting apps, devices, and web tools through simple trigger based workflows.
Smart home and personal productivity automations
IFTTT connects consumer services and devices with Applets: triggers, actions, and optional multi-step logic.
ifttt.com/plans (March 2026) lists a Free plan at $0 forever with 2 Applets, standard speeds, DIY or published Applets, unlimited Applet runs, mobile app access, and simple integrations. Pro is $2.99/month or $35.88 billed annually with 20 Applets, fastest speeds, multi-action Applets, webhooks, Twitter Applets where available, higher rate limits, exclusive triggers and actions, and customer support. Pro+ is $8.99/month or $107.88/year with unlimited Applets, everything in Pro, AI services, multiple accounts per service, queries and filter code, and prioritized support on the feature list.
IFTTT also markets a developer platform for brands—separate enterprise pricing.
Quick fit
Editorial take
“Unlimited runs” still depends on partner API rate limits—read service-specific caps.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Activepieces
Free planAI workflow automation
Open-source automation and AI agent platform that gives teams a Zapier-style builder, MCP-aware integrations, and enterprise controls without forcing execution-based pricing.
Closer to modern workflow automation builders than to narrow internal task runners.
Pricing snapshot
IFTTT's plans page shows Free at $0 with 2 Applets and unlimited runs. Pro is $2.99 per month or $35.88 billed yearly and includes up to 20 Applets, multi-action Applets, Webhooks, and faster speeds. Pro+ is $8.99 per month or $107.88 billed yearly with unlimited Applets, AI services, filter code, and multi-account support.
Airtable
Free planOperational work management
Enterprise-ready collaborative workspace for apps, workflows, and AI agents, with flexible databases and automation across operations-heavy teams.
Choose Airtable when the team needs a flexible operational workspace for apps, workflows, and structured processes.
