Editorial take
Why it stands out
“Unlimited runs” still depends on partner API rate limits—read service-specific caps.
Tool profile
Automation service for connecting apps, devices, and web tools through simple trigger based workflows.
Smart home and personal productivity automations
IFTTT connects consumer services and devices with Applets: triggers, actions, and optional multi-step logic.
ifttt.com/plans (March 2026) lists a Free plan at $0 forever with 2 Applets, standard speeds, DIY or published Applets, unlimited Applet runs, mobile app access, and simple integrations. Pro is $2.99/month or $35.88 billed annually with 20 Applets, fastest speeds, multi-action Applets, webhooks, Twitter Applets where available, higher rate limits, exclusive triggers and actions, and customer support. Pro+ is $8.99/month or $107.88/year with unlimited Applets, everything in Pro, AI services, multiple accounts per service, queries and filter code, and prioritized support on the feature list.
IFTTT also markets a developer platform for brands—separate enterprise pricing.
Quick fit
Editorial take
“Unlimited runs” still depends on partner API rate limits—read service-specific caps.
What it does well
Primary use cases
Fit notes
Pricing snapshot
IFTTT's plans page shows Free at $0 with 2 Applets and unlimited runs. Pro is $2.99 per month or $35.88 billed yearly and includes up to 20 Applets, multi-action Applets, Webhooks, and faster speeds. Pro+ is $8.99 per month or $107.88 billed yearly with unlimited Applets, AI services, filter code, and multi-account support.
Airtable
Free planOperational work management
Enterprise-ready collaborative workspace for apps, workflows, and AI agents, with flexible databases and automation across operations-heavy teams.
Choose Airtable when the team needs a flexible operational workspace for apps, workflows, and structured processes.