Editorial take
Why it stands out
MAW math dominates—model peak concurrent wallets, not just signups. Legal should review custody and regulated use cases. Compare Privy, Dynamic, and Stytch for wallet-adjacent auth.
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Tool profile
Passwordless authentication platform for secure sign-in flows across web and mobile apps.
Consumer web3 apps onboarding non-power-users
Magic (Magic Link) provides passwordless login with an emphasis on embedded wallets and web3-friendly identity—email, SMS, social, and external wallets on the Developer/Startup cards.
Per magic.link/pricing (March 2026): Developer is $0/month including up to 1,000 monthly active wallets (MAWs) with $0.045 per additional MAW, unlimited signatures, wallet UI widgets, token gating, fiat on-ramp hooks, and community support on the public list. Startup is $99/month with 2,500 MAWs included and $0.04 per additional MAW, adding MFA, session management, login export, prioritized support, and up to 5 team seats on the marketing table. Enterprise is custom with white-label options, advanced MFA, SLAs, and transaction-based pricing cited as low as $0.001/tx for some deals.
Annual billing advertises 10% savings versus monthly on the pricing toggle.
Quick fit
Editorial take
MAW math dominates—model peak concurrent wallets, not just signups. Legal should review custody and regulated use cases. Compare Privy, Dynamic, and Stytch for wallet-adjacent auth.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Pricing snapshot
Magic's pricing page shows Developer at $0 with up to 1,000 monthly active wallets and $0.045 per additional MAW. Startup is $99 per month with up to 2,500 MAWs and $0.04 per additional MAW. Enterprise is custom, and the pricing page says annual billing saves 10 percent.
Auth0
Free planB2B SaaS selling into buyers expecting SAML, SCIM, and audit evidence
Identity platform for adding authentication, user management, SSO, and access control to apps.
Free: 25k MAU; Essentials/Professional self-serve: 500 MAU on public 2026 cards—confirm before budgeting.
