Editorial take
Why it stands out
Make should be judged on workflow flexibility. It becomes more compelling as automations get more complex and less compelling when the team just needs a handful of simple SaaS connections.
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Tool profile
Visual automation platform for connecting apps, APIs, and multi-step workflows without heavy code.
Workflow automation
Make is a visual automation platform for teams that want more control than simple trigger-action app glue usually provides. Its scenario builder is well suited to multi-step workflows, branching logic, transformations, and operations-heavy processes that would be painful to manage in lighter automation tools.
That makes Make especially attractive to operations teams, agencies, and builders who need flexibility without dropping fully into code. It is more capable than the most beginner-friendly automation products, but still approachable enough for non-engineers who can think in workflows.
Quick fit
Editorial take
Make should be judged on workflow flexibility. It becomes more compelling as automations get more complex and less compelling when the team just needs a handful of simple SaaS connections.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Activepieces
Free planAI workflow automation
Open-source automation and AI agent platform that gives teams a Zapier-style builder, MCP-aware integrations, and enterprise controls without forcing execution-based pricing.
Closer to modern workflow automation builders than to narrow internal task runners.
Pricing snapshot
Make has a free plan. Core starts around $10.59/month billed yearly, Pro around $18.82, and Teams around $34.12.
Airtable
Free planOperational work management
Enterprise-ready collaborative workspace for apps, workflows, and AI agents, with flexible databases and automation across operations-heavy teams.
Choose Airtable when the team needs a flexible operational workspace for apps, workflows, and structured processes.
