Editorial take
Why it stands out
Mural should be framed as a facilitation and visual collaboration platform, not just as another online whiteboard.
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Tool profile
Visual collaboration and AI workspace platform for workshops, facilitation, strategy, product planning, and cross-functional problem solving.
Visual collaboration
Mural belongs in the database because it is one of the clearest premium visual collaboration products for teams that actually work through complex planning and facilitation sessions together. The checked official site positions Mural as more than a digital whiteboard, emphasizing visual collaboration, Facilitation Superpowers, enterprise transformation support, and increasingly AI-assisted teamwork. That makes it materially different from lightweight canvases or generic meeting software.
It also deserves inclusion because the public pricing is unusually legible. The checked official pricing page currently shows Free at $0 for unlimited members, Team+ at $9.99 per member per month billed annually or $12 billed monthly, Business at $17.99 per member per month billed annually, and Enterprise as contact-for-pricing. The checked page also keeps collaboration nuance visible, including limits around active murals on Free and flexible access for visitors and guests on higher plans, which matters because Mural is bought for collaborative operating style, not just for blank-canvas access.
Quick fit
Editorial take
Mural should be framed as a facilitation and visual collaboration platform, not just as another online whiteboard.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Activepieces
Free planAI workflow automation
Open-source automation and AI agent platform that gives teams a Zapier-style builder, MCP-aware integrations, and enterprise controls without forcing execution-based pricing.
Closer to modern workflow automation builders than to narrow internal task runners.
Pricing snapshot
Mural's official pricing currently shows Free at $0 for unlimited members, Team+ at $9.99 per member/month billed annually or $12 billed monthly, Business at $17.99 per member/month billed annually, and Enterprise as contact-for-pricing.
Airtable
Free planOperational work management
Enterprise-ready collaborative workspace for apps, workflows, and AI agents, with flexible databases and automation across operations-heavy teams.
Choose Airtable when the team needs a flexible operational workspace for apps, workflows, and structured processes.
