Tool profile
Structured content platform for headless CMS workflows with customizable editing, APIs, and collaboration.
Marketing sites and apps needing structured content with strong DX
Sanity pairs a real-time content database (Content Lake) with Sanity Studio (open-source React editor), Visual Editing, and compute/AI meters for modern composable stacks.
Per sanity.io/pricing (March 2026), Free is $0 with up to 20 user seats (Viewer seats free; billable seats exclude Viewers per FAQ), 2 datasets (public only), 10,000 documents, 250,000 API requests/month, 1M API CDN requests/month, 100 GB assets, 100 GB/mo bandwidth, AI credits and compute allowances, and 30-day analytics-style retention on some rows. Growth is $15 per seat per month with up to 50 seats, 5 roles, 2 datasets (private or public), 25,000 documents, same 250k API and 1M CDN request baselines with pay-as-you-go for overages (e.g. $1 per 25k API requests, $1 per 250k CDN requests on the comparison table), $0.50/GB extra assets, $0.30/GB extra bandwidth, and add-ons like SSO (+$1,399/mo), Dedicated Support (+$799/mo), Increased quota (+$299/mo), and extra datasets (+$999/dataset/mo).
Enterprise is custom with SAML, SLAs, onboarding, and tailored quotas. Startup and non-profit programs exist on sanity.io.
Compare Contentful for enterprise CMS RFPs; compare Strapi for self-managed Node stacks; compare Hygraph for GraphQL-first editorial.
Quick fit
Editorial take
Growth bills per non-Viewer seat—Viewer-heavy orgs save money. Watch documents and API/CDN triple limits; the Increased quota add-on bundles step-changes. AI credits burn on queries/actions—read the credit table. For alternatives, Contentful meters API calls flatly; Storyblok competes on visual editing; self-hosted Strapi trades cash for ops.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Pricing snapshot
Sanity's public pricing shows Free at $0 with up to 20 seats, 10,000 documents, 250,000 API requests per month, 1 million CDN requests per month, and 100 GB of assets. Growth is $15 per non-Viewer seat per month with up to 50 seats, 25,000 documents, and pay-as-you-go overages such as about $1 per 25,000 extra API requests and about $1 per 250,000 extra CDN requests. Enterprise is custom, with add-ons like SSO, support, increased quotas, and extra datasets sold separately.
Directus
Free planInternal tools needing a polished admin on Postgres or MySQL
Open source data platform that adds APIs and a visual admin layer on top of SQL databases.
Versus Strapi Cloud: different hosting and extension models—pilot both.
