Editorial take
Why it stands out
ZITADEL stands out because the free and pro tiers are simple enough to reason about without losing the option of a more controlled enterprise path later.
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Tool profile
Identity platform with free cloud usage, a $100/month pro tier, and self-hosted or enterprise deployment options.
Authentication and identity for SaaS products
ZITADEL is a strong fit for teams that want identity infrastructure with a cleaner path between free cloud use, paid managed service, and enterprise or self-hosted flexibility. It is especially appealing when buyers want modern auth capability without immediately committing to the largest CIAM vendors.
The pricing page is unusually direct. The free plan includes all security features, unlimited users and organizations, and 100 daily active users. Pro starts at $100 per month with 25,000 daily active users included, a custom domain, and a 99.5% uptime guarantee. Enterprise and self-hosted paths move to custom pricing, with paid add-ons such as extended support and regional data location. That mix gives ZITADEL a practical position between open-source-ish flexibility and a real managed identity product.
Quick fit
Editorial take
ZITADEL stands out because the free and pro tiers are simple enough to reason about without losing the option of a more controlled enterprise path later.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Pricing snapshot
ZITADEL offers a Free plan at $0/month with 100 daily active users, unlimited stored users, and unlimited organizations. Pro is $100/month and includes 25,000 daily active users plus custom domain support and a 99.5% uptime guarantee. Enterprise and self-hosted options are custom, and add-ons include Extended Support and SLA at $999/month plus Data Location at $100/month.
Auth0
Free planB2B SaaS selling into buyers expecting SAML, SCIM, and audit evidence
Identity platform for adding authentication, user management, SSO, and access control to apps.
Free: 25k MAU; Essentials/Professional self-serve: 500 MAU on public 2026 cards—confirm before budgeting.
