Tool profile
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
PLG teams measuring activation, retention, and funnel conversion
Amplitude positions as a full digital analytics platform: behavioral analytics, cohorts, flags, replay, and experimentation in one commercial umbrella. Monthly tracked users (MTUs) are unique users with ≥1 event in a calendar month (anonymous device ID or identified user ID per their FAQ).
Per amplitude.com/pricing, Starter is free with 10,000 MTUs, up to 10 million events, session replay, unlimited feature flags, web experimentation, AI feedback, and unlimited sources/destinations on the public card. Plus targets small teams starting at $49/month when paying annually, with bundled headroom up to 300k MTUs or 25M events on the plan description; the on-page calculator shows example ~$0.049 per MTU at small MTU counts (use their estimator for your volume). Growth and Enterprise are custom for higher MTU/event volumes, advanced experimentation, governance, and support.
Startup program: companies under $10M funding and fewer than 20 employees may qualify for one free year on Growth (see amplitude.com/startups). Compare Mixpanel when event-based pricing fits better; compare PostHog when bundling replay, flags, and warehouse pipelines in one vendor.
Quick fit
Editorial take
Forecast MTUs and monthly events together because either ceiling can push you upmarket. Amplitude is strongest when analytics, replay, flags, and experimentation all matter together; if you only need event analytics, Mixpanel or PostHog can be easier to budget.
What it does well
Primary use cases
Fit notes
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Pricing snapshot
Amplitude's pricing page shows Starter at $0 with 10,000 MTUs and up to 10 million events per month. Plus starts at $49/month billed annually and includes up to 300,000 MTUs or 25 million events, with the public calculator showing example entry pricing around $0.049 per MTU at low volume. Growth and Enterprise are custom, and Amplitude still advertises a startup program for eligible early-stage companies.
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