Editorial take
Why it stands out
Dub should be judged as link and attribution infrastructure. The core question is whether your stack benefits from making links programmable, trackable, and partner-aware rather than disposable.
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Tool profile
Modern link infrastructure and attribution platform for branded short links, conversion tracking, affiliate programs, and event-aware campaign analytics.
Branded short links
Dub belongs in the catalog because it has grown beyond being a nicer link shortener. The official positioning is around short links, conversion tracking, and affiliate programs, but the more important stack angle is that Dub becomes infrastructure for attribution-aware links, partner motions, and product-led distribution. Teams using it seriously are not just cleaning up URLs. They are routing traffic through a system that handles branded domains, analytics, event streams, and partner workflows as part of go-to-market operations.
It also deserves inclusion because the pricing is unusually concrete. The official pricing page currently shows Pro at $25/month billed yearly, Business at $75/month billed yearly, Advanced at $250/month billed yearly, and Enterprise as custom, with usage limits for tracked events, links, domains, and users published directly on the page. The site also states there is a generous free plan with no credit card required. That level of detail makes Dub a stronger catalog entry than many adjacent attribution products that force every serious buyer into demo-driven pricing.
Quick fit
Editorial take
Dub should be judged as link and attribution infrastructure. The core question is whether your stack benefits from making links programmable, trackable, and partner-aware rather than disposable.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Amplitude
Free planPLG teams measuring activation, retention, and funnel conversion
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
Stands out by pairing product analytics with experimentation, replay, and flags in one stack.
Pricing snapshot
Dub's official pricing currently shows Pro at $25/month billed yearly, Business at $75/month billed yearly, Advanced at $250/month billed yearly, and Enterprise as custom. The pricing page also says Dub has a free plan with no credit card required.
Bugsnag
Free planMobile and web teams tracking crash-free sessions by release
Error and stability monitoring for web, mobile, and backend apps with release tracking and diagnostics.
Stands out for stability focused monitoring with strong release health workflows across app platforms.
