Tool profile
AI video app for talking-head editing, captions, dubbing, avatars, and social-first video production.
Short-form video creation
Captions is built for creators and marketing teams producing short-form, camera-facing video quickly. It started as a captioning tool and has expanded into a broader AI video product with dubbing, script help, generative footage, avatars, eye-contact fixes, and other creator-focused editing features.
It is strongest when the workflow is social video, creator content, or marketing clips rather than traditional long-form editing. The product makes the most sense when speed and publishability matter more than deep timeline control.
Quick fit
Editorial take
Captions should be judged against creator video tools, not against heavyweight pro editing suites. The real product story is fast talking-head and social content production with AI, not broad post-production craftsmanship.
What it does well
Primary use cases
Fit notes
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Pricing snapshot
Captions is free to sign up. Paid plans start at $9.99/month for Pro, rise to $24.99/month for Max, and go higher with Scale tiers at $69.99 and $139.99 monthly.
Adobe Firefly
Free planImage generation
Generative AI toolset for creating and editing images and design assets inside Adobe focused creative workflows.
Most compelling for teams already standardized on Adobe
