Editorial take
Why it stands out
360 pricing is NDA-heavy—get a written quote before you budget “about $50k”.
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Tool profile
Web and app analytics platform for measuring traffic, engagement, conversions, and audience behavior.
Marketing attribution, campaign performance, and landing-page funnels
Google’s standard measurement stack for websites and apps: audiences, acquisition, engagement, and conversion reporting in GA4.
Google Analytics 4 remains free for the standard property tier most SMBs and publishers use—advanced 360 contracts add SLAs, higher limits, and BigQuery export features under Google Marketing Platform packaging with custom annual pricing negotiated through sales (marketingplatform.google.com/about/analytics/pricing/, March 2026). BigQuery storage and query costs accrue in GCP once export is enabled.
Model consent mode, EU data settings, and sampling behavior before you promise stakeholders “full fidelity” reporting.
Quick fit
Editorial take
360 pricing is NDA-heavy—get a written quote before you budget “about $50k”.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Amplitude
Free planPLG teams measuring activation, retention, and funnel conversion
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
Stands out by pairing product analytics with experimentation, replay, and flags in one stack.
Pricing snapshot
Standard Google Analytics 4 remains free to use for most sites and apps. Google Analytics 360 is the enterprise product and is sold through Google Marketing Platform sales rather than public list pricing. BigQuery export and downstream Google Cloud usage are billed separately once enabled.
Bugsnag
Free planMobile and web teams tracking crash-free sessions by release
Error and stability monitoring for web, mobile, and backend apps with release tracking and diagnostics.
Stands out for stability focused monitoring with strong release health workflows across app platforms.
