Tool profile
Product analytics with automatic event capture for retroactive analysis of user behavior and funnels.
Teams minimizing manual tracking while preserving retroactive analysis
Heap records interactions via autocapture—useful when retroactive analysis matters and manual event tax is high. Plans stack Free, Growth, Pro, and Premier (heap.io/pricing, March 2026).
Free includes core analytics charts, unlimited enrichment sources, guides integrations, up to 10,000 monthly sessions, SSO, and 6 months of data history. Growth adds AI assistant features, unlimited users/reports, 12 months history, CSV exports, and email support; pricing is estimate-based after installing the snippet per the pricing page positioning. Pro and Premier add account analytics, engagement matrix, alerts, optional session replay, heatmaps, error analysis, warehouse integrations (Heap Connect add-on on Pro, included positioning on Premier), and higher support tiers—custom session pricing is quoted.
Exceeding session limits triggers an upgrade email; Heap states they do not drop data but viewing may be blocked until you upgrade (FAQ on pricing page). Compare Mixpanel or Amplitude when explicit event contracts matter; compare PostHog for self-hosted autocapture alternatives.
Quick fit
Editorial take
Session limits—not just “events”—gate Free. Growth’s pay-as-you-go estimate requires real traffic; budget pilots accordingly. Add-on maze (replay, heatmaps, Connect) is easy to under-model on Pro. For alternatives, Amplitude/Mixpanel favor explicit events; FullStory leads replay-first buys; warehouse-first teams may skip SaaS UI entirely.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Amplitude
Free planPLG teams measuring activation, retention, and funnel conversion
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
Stands out by pairing product analytics with experimentation, replay, and flags in one stack.
Pricing snapshot
Heap's public pricing shows Free at $0 for up to 10,000 monthly sessions with 6 months of history. Growth is self-serve but quoted after install, while Pro and Premier use custom session pricing through sales.
Bugsnag
Free planMobile and web teams tracking crash-free sessions by release
Error and stability monitoring for web, mobile, and backend apps with release tracking and diagnostics.
Stands out for stability focused monitoring with strong release health workflows across app platforms.
