Editorial take
Why it stands out
Hotjar is no longer a single simple session-replay price card. Treat it like a modular Contentsquare-era product and budget Voice of Customer separately from analytics and replay.
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Tool profile
Behavior analytics with heatmaps, session recordings, and feedback tools for understanding user experience.
Marketing and PM teams explaining quantitative drops qualitatively
Hotjar remains a common name for heatmaps, session recordings, surveys, and feedback widgets. Contentsquare owns the Hotjar brand; the public hotjar.com/pricing experience we observed in March 2026 is Contentsquare-oriented (e.g., Start for free and Book a demo) rather than a classic Hotjar SKU table.
For procurement, assume packaging and meters may differ from historical Hotjar Plus/Business/Scale references you still see in older reviews. Validate: monthly sessions or equivalent, data retention, EU/US hosting, sampling, and Ask/Engage modules if sold separately. Engineering should confirm masking, consent, and export paths.
Compare Microsoft Clarity (free) for bare recordings, LogRocket or Fullstory for deep product replay, and PostHog when bundling analytics + replay + flags.
Quick fit
Editorial take
Hotjar is no longer a single simple session-replay price card. Treat it like a modular Contentsquare-era product and budget Voice of Customer separately from analytics and replay.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Amplitude
Free planPLG teams measuring activation, retention, and funnel conversion
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
Stands out by pairing product analytics with experimentation, replay, and flags in one stack.
Pricing snapshot
Hotjar's current pricing page now sits inside the broader Contentsquare structure. Voice of Customer pricing is public: Free at $0, Growth from $99, and Pro via sales, with 100 monthly responses on Free and Growth scaling from 500 to 100,000 responses. Product Analytics is also listed with a Free tier up to 10,000 monthly sessions, while Growth, Pro, and Enterprise are mostly sales-led.
Bugsnag
Free planMobile and web teams tracking crash-free sessions by release
Error and stability monitoring for web, mobile, and backend apps with release tracking and diagnostics.
Stands out for stability focused monitoring with strong release health workflows across app platforms.
