Editorial take
Why it stands out
Budget Fin outcomes as a variable line item, not just seats—seasonal support spikes can dominate. Map Lite vs Full seats before procurement; Advanced/Expert include free Lite seats but rules change. Add-ons (Pro, Copilot, Proactive Support Plus) stack quickly—use Intercom’s calculator. For alternatives, Zendesk wins classic enterprise ticketing; Drift/Crisp compete on lighter chat; Salesforce Service Cloud wins deep CRM-embedded service.
