Tool profile
Product analytics platform for tracking events, funnels, retention, and user behavior across digital products.
Product teams standardizing on event-first analytics
Mixpanel meters monthly events for analytics, with session replay and Spark AI query allowances tiered by plan. The Free plan caps at 1 million events per month, 5 saved reports per seat, and 10,000 session replays per month (mixpanel.com/pricing, March 2026). Growth advertises first 1M events free, then about $0.28 per 1,000 events after that with stated volume discounts, unlimited reports, 20,000 free session replays per month, cohorts, and warehouse connectors on the comparison table.
Enterprise is sales-quoted for higher event ceilings, SAML/SCIM, HIPAA tooling, and premium support. Startup program: companies founded <5 years, ≤$8M total funding, and not having redeemed other offers may get first year free on the Startup plan (see mixpanel.com/startups).
Compare Amplitude when MTU packaging fits your traffic shape better; compare PostHog when you want self-hosting or aggressive per-event ladders.
Quick fit
Editorial take
The budget driver is event volume, not headcount, so instrumenting too many noisy events can get expensive quickly. Mixpanel is easier to price than MTU-based vendors, but only if event naming and capture discipline stay tight.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
Amplitude
Free planPLG teams measuring activation, retention, and funnel conversion
Product analytics platform for tracking user behavior, funnels, retention, and experimentation across apps.
Stands out by pairing product analytics with experimentation, replay, and flags in one stack.
Pricing snapshot
Mixpanel's current pricing page shows a Free forever plan capped at 1 million monthly events, with up to 5 saved reports per seat and 10,000 monthly session replays. Growth starts at $0, keeps the first 1 million events free, and then charges $0.28 per 1,000 events after that with volume discounts available. Enterprise is custom.
Bugsnag
Free planMobile and web teams tracking crash-free sessions by release
Error and stability monitoring for web, mobile, and backend apps with release tracking and diagnostics.
Stands out for stability focused monitoring with strong release health workflows across app platforms.
