Tool profile
Privacy-focused web analytics for tracking site traffic, goals, and simple performance trends.
Marketing and content sites avoiding GA4 complexity
Plausible is a lightweight alternative to Google Analytics: a small script, no cookies by default, aggregated metrics, and positioning as GDPR-friendly without consent banners in typical setups (verify with your counsel).
Public pricing on plausible.io (March 2026) is pageview-tiered with a monthly/yearly toggle and two months free on annual billing in the marketing UI. Plan anchors shown on the pricing section include Starter ~$9/month, Growth ~$14/month, and Business ~$19/month for entry tiers at low monthly pageview counts, scaling up a slider toward 10M+ views where Custom pricing appears. Starter includes one site; Growth adds multiple sites and team seats; Business adds longer retention (up to 5 years on the card), Stats API limits (600 requests/hour), funnels, and ecommerce attribution per feature list. Enterprise adds SSO, managed proxy, higher API limits, and priority support.
30-day trial, no credit card required. Open-source self-hosting is available separately from managed cloud.
Compare Fathom and Simple Analytics for similar privacy positioning; compare Cloudflare Web Analytics when you already use Cloudflare; compare Matomo for self-hosted breadth.
Quick fit
Editorial take
Price moves with the pageview slider—export the tier you actually selected before signing. Annual prepay and “2 months free” change effective $/1k views. Enterprise buyers need SSO and API limits in writing. For alternatives, Fathom is closest; PostHog is heavier but bundles replay and flags.
What it does well
Primary use cases
Fit notes
Compare with
Pressure-test this pick against nearby alternatives.
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Pricing snapshot
Plausible's pricing page starts at $9 per month for Starter, $14 for Growth, and $19 for Business at the 10,000 monthly pageview band, with a pageview slider that scales pricing upward and a custom enterprise path above larger traffic thresholds. Plausible also advertises a 30-day free trial with no credit card required and 2 months free on annual billing.
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